Stephen Sondheim and Bob Fosse's body of work appeals to a wide audience. From classics of Broadway's golden age like West Side Story and Gypsy through
ground-breakers like Company, Sweeney Todd and Pacific Overtures to recent hits as Into the Woods and Passion, Sondheim has
something for every segment of the theatre-aware public. A resurgance of popularity in Fosse related productions and style is evident with the major revivals of such
shows as Chicago, Cabaret, Pippin, and the Tony Award winning retrospective Fosse.
Sondheim.com and Fosse.com are two of the Internet's most respected theatrical web portals. Sondheim.com, one of the very first commercial theatre websites, began publishing in 1994. Fosse.com came to the Internet in 1998. Both continue to grow an extensive and dedicated user base consisting of an attractive for commercial theatre, music and other entertainment advertisers.
Demographic information from a recent survey of our audience provides a clearer picture of the average click through customer. Our users reflect a full and diverse audience. Dominant subsets also exist including education, the arts and the demographically desirable youth, urban and professional markets
Well over half of the domestic U.S. readership reside within the top twenty television markets as designated by Nielsen Media Research.
Internationally, our sites reach important English-speaking markets in Australia, Canada and the United Kingdom. Other countries regularly reaching our users include Austria, Belgium, Brazil, Denmark, France, Hong Kong, Ireland, Israel, Japan, Mexico, The Netherlands, New Zealand, Portugal, Singapore and Spain...
Survey results revealed a high incidence of power professions including attorneys, doctors, clergy, systems managers, consultants, librarians, web developers, lobbyists and scientists. In the creative fields, respondents included playwrights, composers, advertising executives, company managers, photographers and writers. The level of quality readership is also demonstrated in the education and household income profiles
Our audience fall into three core groups:
Enthusiasts - People who enjoy these artist's work through live productions, films, videos and recordings of individual works. This is also a key audience for concerts and recording artists whose catalogs feature related work. Additionally, Enthusiasts frequently purchase ancillary collectible items such as books, posters and other memorabilia.
Educators and Students - Educators and students make up our largest audience block. This covers all educational levels (high school, college, post-graduate). Students visit the sites to prepare for roles in school productions, gather research materials for papers and dissertations, and share information. Educators access data available from the sites to develop classroom presentations, lectures and published works.
Entertainment Professionals - Actors, singers, composers, musicians and other theatre professionals turn to the for background information on productions, roles and technical musical data. Writers, critics and other journalists research information for reviews, essays and publications of Sondheim and general theatre topics.
A recent survey of readership demonstrates measurable strength in the following target groups:
| GENDER: | ||
| Male | 54% | |
| Female | 46% |
| AGE: | ||
| Under 18 | 22% | |
| 19-25 | 31% | |
| 26-35 | 20% | |
| 36-45 | 15% | |
| 46-55 | 8% | |
| 56-65 | 3% | |
| Over 66 | 1% |
| LOCATION: | ||
| Domestic | 82% | |
| International | 18% |
Internationally, the sites reache important English-speaking markets in
Australia, Canada and the United Kingdom. Other countries regularly
reaching the sites include Austria, Belgium, Brazil, Denmark, France, Hong Kong, Ireland, Israel, Japan, Mexico,
The Netherlands, New Zealand, Portugal, Singapore and Spain...
In conclusion, interest in Stephen Sondheim and Bob Fosse is at an all time
high. Concerts, revivals and anthology recordings are being produced at an ever
increasing rate. Sondheim.com and Fosse.com are uniquely positioned to ride the crest of this
wave of this passion along with that of the explosion of the World Wide
Web as an information and marketing tool. Providers of information, services
and products directly related to Sondheim and Fosse could not find access to a
more uniquely pre-qualified audience that the readership of the
these two sites.
Well over half of the domestic U.S. readership reside within the top twenty
television markets as designated by Nielsen Media Research.
PROFESSION:
Prof - Creative
32%
Student
27%
Prof - Other
25%
High Tech
8%
Education
5%
Other
3%
The artist's products are masterworks of complex music, lyrics, choreography and direction with a strong
appeal for sophisticated, educated audiences. Within the Enthusiasts sector
noted above our survey reveals a high incidence of power professions
including attorneys, doctors, clergy, systems managers, consultants,
librarians, web developers, lobbyists and scientists. In the creative fields
respondents included playwrights, composers, advertising executives, company
managers, photographers and writers. The level of quality readership is also
demonstrated in the education and household income profiles:
INCOME:
> $20K
25%
$20K - $39K
25%
$40K - $59K
15%
$60K - $79K
13%
$80K - $99K
8%
$100K <
14%
EDUCATION:
High School
16%
College
50%
Masters Degree
22%
Doctorate
9%
Other
3%
The high-income consumer readership profile is also reinforced by the fact
that most users (60%) access the web from home computers. Work related
access (25%) and educational access (15%) make up the balance.
To advertise, or for more information, please contact Mark Bakalor at mark@hijinks.com.
